ABACE Aviation 2019

Take-off! (Quite Literally)

Day one of the formidable Abace Aviation show kicks off, with strong focus sessions covering topics such as business jet finance, maintenance, and airport access, as well as a market outlook panel.

This is a glamorous affair located in Shanghai, debuting the finest luxuries life can offer and proving a more sustainable future for aircrafts is on the horizon with educational sessions on electric aircraft and urban air mobility.

The three-day conference and exhibition has been going strong for eight years and upholds more than 150 exhibitors and over 30 aircrafts across the spectrum of business aircraft including pistons, intercontinental jets and helicopters. This year in particular has a show spectacle debut from EVA Airways, who will present a luxury liner equipped for 19 passengers and laden with Hermes interior.

Travel in style or not at all, CA Moto!

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Heritage and historical renaissance

Heritage and historical renaissance

In our fast-paced society, where spending time in the moment is being overtaken by the next best thing, we look to our current market demands. Surprisingly bringing back historical interventions in the form of events and experiences are at the top.

We’re looking for experiences, not just as a way to celebrate our exciting, globe-trotting lifestyles, but also to promote the breadth of our understanding and knowledge of the world and somewhat catapult us back into a classical and swinging 60’s era.

Luxury and bespoke services are emerging to nurture these small communities of high net worth beau monde, who desire a richness of storytelling enhanced by the personal touch of interesting, unique and sometimes unexpected connections.

Albeit this is not just aimed at an aristocratic sixty something looking for a little panache, it is desired from the time abundant society of adventure seekers, with a strictly invite only policy.

As the demand for luxury experience grows, brands that do this will lead the way, though the real winners are surely the customers who will have access to ever richer, more interesting and engaging experiences.

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A strategic digital game plan

A strategic digital game plan.

In today’s digital world, everyone has a home field advantage. We have the ability to connect with our customers directly and engage with them in ways that are unique to our target audiences. Major sports leagues are dominating this arena using innovative engagement capabilities to drive personalised fan conversations, extend the fan experience to new channels, and create year-round relationships for seasonal products.

Mobile technology has opened up new possibilities for the way fans interact with clubs and brought so much crucial data to our fingertips. By creating portals and channels to foster community is a key in keeping fans engaged. Creating these online experiences and communities allows fans to feel like they are part of something.

Personalization is important in all industries. By connecting with customers on a one-to-one level, they will feel a deeper connection to your brand. Personalization gives you the opportunity to build a relationship with fans that will keep them coming back.

Through the sharing of moments that the fan in the stadium has really connected with, the club can bring some of the atmosphere to the fan who is following remotely.

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Sharing is caring

The team have recently been in Dubai visiting our partners and launching new business, we had a lovely afternoon finding out all about the new concept of Yacht Sharing with Xclusive Yachts.

The Xclusive Yacht Share Cruise operates three times a day from Sunday to Thursday, enabling a true social experience, aboard a 64ft bluewater yacht that offers all the comforts and amenities of a modern super yacht.

Whether you are networking with peers or building new business relationships, being out at sea with the most unbelievable views and clear skies couldn’t be a more sophisticated setting.

Luxury living with purpose, what a fantastic concept Xclusive!

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What the Quant is that?

Marketing and data are the most widely used terminologies in reflection of our data driven society, understanding the genomics of the research and methodologies goes a little deeper.

Quantitative Research is a key component to understand our target audiences, what customers are doing, where they are clicking from and why.  It is used to quantify attitudes, opinions, behaviours, and other defined variables –this is key for your social media team as it uses measurable data to formulate facts and uncover patterns in research (target audience capture = winning!)

Meanwhile… Qualitative data is more soul-full and engages more of our personal interaction on- top of the previously mentioned Quant data. Methods used in data collection include various forms of surveys – online surveys / mobile surveys and face-to-face interviews, online polls, and systematic observations.

In a world of Big Data, use these dynamic marketing trends to stay ahead of the competition.

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The Buzzword of 2019

The Buzzword of 2019

What is Strategy?

These are the big decisions that drive everything else — all your investments, hiring, development, timelines, etc. The big decisions that allow everyone to make cohesive plans and truly work toward the same objectives.

We have chosen to feature this as it relates entirely to driving our luxury market, specifically Digital Strategy, what is your business trying to achieve and how can data help you get there?

Some ideas of ours;
– Seeking a single ideal competitive position in an industry.
– Benchmarking and adopting best practices.
– Aggressive outsourcing and partnering to improve efficiencies.
– Focusing on a few key success factors, critical resources, and core competencies.
– Rapidly responding to ever-evolving competitive and market changes.

Over the last year this has been our hidden gem for company growth, whether it is for your personal brand, client representation or company goal, having a definitive end target implemented by a strong strategy increases your chances of the adverse effects of a tech takeover.

Knowing your clients and optimising their desires aids in tailoring specifically, smarter products and services that react to each user’s unique needs and habits.

Happy Strategising

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Retail Week 2019

Retail Week 2019

Albeit an Ecommerce age, Retail Week still stands tall in the prolific ceremonies sponsored by Sales Force. A fully hosted evening of celebrations and entertainment for shortlisted retailers and their suppliers, followed by an after-show party celebrating recognition and finalists and to support their peers in the retail industry.

Some of this year’s winners were, Amazon claiming the The Hitachi Capital Consumer Choice Award, Beaverbrooks taking The Dell Technologies Best Place to Work award and Co-op winning The Hermes Global Impact Award.

Another fabulous event that deserves great documentation, added to the fact it is hosted at one of our favourite venues in London.

The year ahead presents a challenging yet promising outlook for UK retail, this includes the rise of experiential retail, heavy discounting, the popularity of Insta-shopping, sustainability and of course, how the outcome of Brexit will affect retailers.

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Another March favourite – MIPIM

Another March favourite, Marché International des Professionnels d’Immobilier.

The infamous 4-day real estate event guaranteed to meet the most influential players from all sectors of the international real estate industry. Blazing sunshine, luxury homes and prestigious award ceremonies all wrapped up into one.

With other 26,00 delegates from all over the world, the Palais des Festivals et Congrès is buzzing with innovation, whether you are a boutique agency or a global conglomerate, the opportunities for attendees range from showcasing projects, finding joint venture partners, building relationships and meeting new contacts.

The Corporate Angels team are in attendance working alongside some of our local London clients, please stop by and say hello!

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Luxury beyond limits

In a revolutionary era of tech and robotics we still find solace in the tangible consumer purchases, this being said, The Geneva Motor Show is booming with billionaire buyers. Few descend aboard their private jets to make swift purchases, others dwell over the Alpine spring air and book a week in Geneva for the consideration.

Luxury beyond limits, no messing around. The Corporate Angels team have spent two days at the show immersing themselves in everything metal enthused, the show is a raw presence of the most formidable and innovative companies in the industry.

If you are looking for a little family fun, interactive game stations and free keepsakes it certainly isn’t the show for you. Crisp white collars and Porsche branded brogues are the go to attire for the visiting public.

Even with perfectly positioned LED lighting, the cars hold their own and glisten in newness and dynamism.

Ultimately the show is a must visit for wealthy petrol head spenders and is crucial to attend for any luxury brand looking to capture an international audience.

With the CA team assisting over 50 different luxury events per year it is certainly in our viewpoint one of the best for B2B automotive sale events (one British client snapped up four cars in a mere few hours of visiting the show).

M&IT Awards 2019

M&IT Awards 2019

M&IT Awards 2019

A formidable event for the people who run events!

Once a year a rare group of industry professionals from the MICE sector descend to the awards ceremony of the M&IT Awards. It is a fun filled, star studded evening of global companies running the show of the exhibition conference and meeting spectrum, up to 1200 to be exact.

Organised by Meetings & Incentive Travel magazine, the awards event brings together all sectors of the business to reward excellence of service and product and to enjoy fantastic cuisine, fine wines, excellent live entertainment and raise funds for the industry charity, Meeting Needs. (A whopping £37,545 was raised this year)

The well-deserved winners enjoy another year of prosperity in their field and we look forward to attending some of their finest spectacles of work throughout 2019.