Posts

What the Quant is that?

Marketing and data are the most widely used terminologies in reflection of our data driven society, understanding the genomics of the research and methodologies goes a little deeper.

Quantitative Research is a key component to understand our target audiences, what customers are doing, where they are clicking from and why.  It is used to quantify attitudes, opinions, behaviours, and other defined variables –this is key for your social media team as it uses measurable data to formulate facts and uncover patterns in research (target audience capture = winning!)

Meanwhile… Qualitative data is more soul-full and engages more of our personal interaction on- top of the previously mentioned Quant data. Methods used in data collection include various forms of surveys – online surveys / mobile surveys and face-to-face interviews, online polls, and systematic observations.

In a world of Big Data, use these dynamic marketing trends to stay ahead of the competition.

Contact the CA team at Events@Corp-Angels.com

The Buzzword of 2019

The Buzzword of 2019

What is Strategy?

These are the big decisions that drive everything else — all your investments, hiring, development, timelines, etc. The big decisions that allow everyone to make cohesive plans and truly work toward the same objectives.

We have chosen to feature this as it relates entirely to driving our luxury market, specifically Digital Strategy, what is your business trying to achieve and how can data help you get there?

Some ideas of ours;
– Seeking a single ideal competitive position in an industry.
– Benchmarking and adopting best practices.
– Aggressive outsourcing and partnering to improve efficiencies.
– Focusing on a few key success factors, critical resources, and core competencies.
– Rapidly responding to ever-evolving competitive and market changes.

Over the last year this has been our hidden gem for company growth, whether it is for your personal brand, client representation or company goal, having a definitive end target implemented by a strong strategy increases your chances of the adverse effects of a tech takeover.

Knowing your clients and optimising their desires aids in tailoring specifically, smarter products and services that react to each user’s unique needs and habits.

Happy Strategising

Contact the CA team at Events@Corp-Angels.com

Retail Week 2019

Retail Week 2019

Albeit an Ecommerce age, Retail Week still stands tall in the prolific ceremonies sponsored by Sales Force. A fully hosted evening of celebrations and entertainment for shortlisted retailers and their suppliers, followed by an after-show party celebrating recognition and finalists and to support their peers in the retail industry.

Some of this year’s winners were, Amazon claiming the The Hitachi Capital Consumer Choice Award, Beaverbrooks taking The Dell Technologies Best Place to Work award and Co-op winning The Hermes Global Impact Award.

Another fabulous event that deserves great documentation, added to the fact it is hosted at one of our favourite venues in London.

The year ahead presents a challenging yet promising outlook for UK retail, this includes the rise of experiential retail, heavy discounting, the popularity of Insta-shopping, sustainability and of course, how the outcome of Brexit will affect retailers.

Email the CA team at Events@Corp-Angels.com