The Importance of having a global presence

The Importance of having a global presence

With our busiest month approaching, we thought it was quite fitting to write about the significance of having a global presence ( p.s the CA team are in a whopping four different locations this month! )

For small and emerging businesses, going global is a significant undertaking that could disrupt existing business activities. Thus, executing maximum exposure on a day-to-day basis is a dynamic process enabling a deep understanding of the targeted markets, the competition, current local market trends, and the requirements to successfully launch and drive growth to support a lasting foundation.

Each market has its own challenges due to cultural, governmental, economic and market conditions. It is important to develop a localised strategy and business plan that drives local success while remaining integrated with the overall targeted strategy and objectives of your brand.

Expanding your business overseas is not for everyone, but for most companies it will be inevitable as global markets offer greater opportunities for growth, especially if you are working alongside a global conglomerate.

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