26 Mar What the Quant is that?
Marketing and data are the most widely used terminologies in reflection of our data driven society, understanding the genomics of the research and methodologies goes a little deeper.
Quantitative Research is a key component to understand our target audiences, what customers are doing, where they are clicking from and why. It is used to quantify attitudes, opinions, behaviours, and other defined variables –this is key for your social media team as it uses measurable data to formulate facts and uncover patterns in research (target audience capture = winning!)
Meanwhile… Qualitative data is more soul-full and engages more of our personal interaction on- top of the previously mentioned Quant data. Methods used in data collection include various forms of surveys – online surveys / mobile surveys and face-to-face interviews, online polls, and systematic observations.
In a world of Big Data, use these dynamic marketing trends to stay ahead of the competition.
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